Metler Law
Local SEO Audit
A data-driven analysis of your Google Maps visibility across the Provo–Orem metro area, covering your two highest-value practice area keywords.
Two keywords. Both represent significant opportunity.
These are the two highest-value search terms for a personal injury firm in your market. The data below shows where you currently stand.
"car accident lawyer"
Weak"personal injury lawyer"
WeakCombined, these two keywords represent $131–$150+ per click in paid search value. Every day you're not in the top 3 on Maps is revenue going to competitors who are. The gap is structural — not a brand issue.
Your current Maps visibility across Provo–Orem.
Each dot on the grid represents a search point across the metro area. Green = top 3. Yellow = 4–10. Orange/Red = 11+. The goal is a map covered in green.
Side-by-side comparison across both keywords.
The pattern is consistent. Metler Law is visible near the office pin, but coverage drops off rapidly across the broader market.
| Keyword | Avg Rank | Rank Position | Top 3% | Market Share | CPC Value | Difficulty |
|---|---|---|---|---|---|---|
| "car accident lawyer" | 9.92 | 9th | 6.98% | 10.59% | $131.13 | 30/100 |
| "personal injury lawyer" | 12.19 | 10th | 6.2% | 9.41% | $150+ | 82/100 |
Why this is happening.
The ranking gap isn't about your reputation or case results. It's about how your digital presence is structured. These are the five structural issues holding you back.
The competitors outranking you aren't better attorneys. They have a better-structured digital presence. This is a structural issue — not a brand issue. It's fixable.
This is what the work looks like.
A recent Glasspath client in Orem, Utah — same market, same competitive landscape as your office. The before/after heatmaps below show what a complete Maps optimization campaign produces.
Same market. Same competition. The difference is a complete Maps optimization campaign — service pages, location pages, GBP alignment, and content architecture working together. This is the same system we'd build for Metler Law.
What we would build for Metler Law.
A complete marketing system — not a website refresh. Four interconnected pillars that work together to dominate Provo–Orem local search.
Service Silo Architecture
Dedicated pages for every practice area — car accidents, motorcycle accidents, trucking, wrongful death, pedestrian, bicycle, mass torts. Each page built to rank for its specific keyword cluster across Provo/Orem metro.
Location Page Infrastructure
Individual pages targeting Provo, Orem, Springville, Spanish Fork, Lehi, American Fork, and surrounding communities. Each page captures local search intent and feeds Google Maps signals.
Content & Authority Layer
FAQ clusters answering the exact questions injury victims search before hiring an attorney. Conversational content optimized for Google, ChatGPT, Perplexity, and AI-driven search.
Google Business Profile Optimization
Align your GBP with the rebuilt site architecture. Service categories, posts, Q&A, and photo strategy tied directly to location pages — the combination that drives Maps rankings.
Optimized for Google, ChatGPT, Perplexity & AI Search
Every page we build is structured for traditional search and AI-driven discovery. As more injury victims turn to AI assistants to find attorneys, your content needs to answer their questions directly. We build for both.
A single additional case from improved Maps visibility pays for months of this investment. At $131–$150/click in paid search value, the organic traffic we generate represents significant ROI from day one of ranking.
Sites we've built and actively manage.
Every site below is live, ranking, and generating leads for local service businesses in Utah.
Movement Chiropractic
Dr. Daniel Lawler saw approximately 50% growth in monthly revenue after rebuilding the site with a proper service silo and location architecture in Vineyard, Utah.
Mission Property Management
Built a complete location page infrastructure covering 7+ cities. Now ranking in Maps and organic across the entire Utah Valley market.
Ability Home Health
From near-zero organic presence to 700+ monthly visits in 90 days. On track to exceed 1,000/month across 5 target counties in Utah.
Numbers across the portfolio.
After rebuilding the site with an SEO-first architecture, monthly revenue increased approximately 50%.
Built an entirely new digital property from scratch. Went from zero organic traffic to 10,000 monthly visits.
Ranking for 'dental implants' — a keyword dental offices pay $30/click for. Generating massive daily organic traffic.
From ~100 organic visits/month to 700+ in the first 90 days. On track to exceed 1,000/month.
Call anyone on this list.
These are real clients. Real phone numbers. They'll tell you exactly what working with Glasspath is like.
This work has a meaningful impact on your bottom line.
The Provo–Orem market has thousands of people searching for personal injury and car accident attorneys every month. Right now, the majority of that traffic is going to competitors. The infrastructure to change that is straightforward to build — and the results compound over time.